Customers come to Amazon and use keywords to find your products. That’s why including the RIGHT KEYWORDS in your search terms is super important and can massively impact your sales. In this article we cover the top 7 tips for boosting your sales using search terms in the backend of your listing.
Tip 1 1000 Characters
Amazon currently lets you input five sets of search terms that customers might use to find your product.
Each one of these can include up to 1000 characters of text.
You can include phrases, individual words, or strings of keywords in a row in each slot during the listing set up.
For example, if your main keywords are water bottle, BPA free bottle and non-BPA bottle you can include these one after the other in a string, such as water bottle BPA free bottle non-BPA bottle.
Some Amazon SEO experts claim that you don’t need to put in the same word twice, but in this episode we will clarify why you might need to still do this.
Tip 2 Order
Amazon reads the text from left to right.
If your keyword is BPA free water bottle, but you write this as BPA free bottle for water in the search terms, when Amazon scans this you’ll be less relevant for that keyword.
So when inserting all your keywords, you want to start with your most important first from left to right and make sure that the entire phrase is shown.
Tip 3 Keywords
The more keyword research you do, the more likely it is you’ll find all the top keywords for your particular niche.
Use Google keyword tool, the cash cow pro suggester and scan your competitions listings to build a complete list of possible keywords.
There is more than enough room to include both highly relevant keywords and relevant keywords in the backend search terms.
Tip 4 Markets
Think of keywords as markets.
For example, the keyword jump rope may have 100,000 searches. The keyword skipping rope may have 50,000 searches. If you only include one you are limiting the number of target customers your product could potentially be displayed to.
So every additional keyword you add is like having another market or channel. If you use both jump rope and skipping rope in your title your product could be seen by 150,000 people.
Even though both keywords are describing the same product, in some customers minds it’s a jump rope and in other customers minds it’s a skipping rope. So using both phrases allows you to target two different customer markets.
Tip 5 Characters
Try to use the full 1000 character space for each of the five search term slots.
It doesn’t hurt to add more keywords if they are still relevant to your product. You can use a gray hat tactic of adding in the main brand names of your top competitors.
This way you may show up for the searches of their products.
Tip 6 Impact
I have added in additional keywords to the search term section of my listing and ranked for those keywords within a few hours.
Sometimes it can take longer, because it all depends on the competition of a particular keyword. Either way, if you include it you will start to rank for those keywords.
Tip 7 Outsource Keyword Research
Given the value of keywords both on the front end of your listing and the backend, you may consider outsourcing keyword research to an expert.
Be very careful about which freelancers you select to do this, because some make big claims but have little ability.