The holiday season is here in full force. Yet best-selling brands are already planning for 2020.
Because if you want to reach your goals… or even surpass them… you need to have a plan. Today we’re going to talk about the most important aspect of that plan: your numbers.
Think of your Amazon business like a math equation. When traffic, conversion rate, profit, and inventory line up… you can scale.
In today’s article, we’re going to talk about the surprising reason why most people don’t track numbers like they should. We’re also going to show you an easy way to fix that instantly.
The Simple Reason Why FBA Sellers Don’t Track Data Correctly
Amazon gives us all the numbers we need to chart a successful course for our business. The problem is… they don’t make it easy to find. Amazon Seller Central is a very large, very tedious place.
The fact is, most Amazon sellers never figure out where EVERYTHING in seller central is at. So, for certain numbers, they’re oblivious.
Fixing the Problem
There are two ways to get around this problem. One is learn Seller Central front and back. Learn where everything is and how to calculate all the numbers you need.
The second way is to use Tracker M. Tracker M is a simple tool that was designed to put all your numbers right in front of you, in real-time. Which means instead of digging through menus and pages, you get everything you need at a glance.
So, let’s look at ways this can really help you run your business more profitably and efficiently.
Maximize Trends and Minimize Slumps
The longer your store is in business, the smoother it should be to run it. This is because once you know how your items typically sell on a year over year basis, you can know exactly how much inventory to order.
Having your numbers available makes it easy to see when there’s a spike. For example, if you are selling toys, you will see a HUGE spike at Christmas time. The first year, you will not know how much stock you need. However, by recording the data, you’ll know exactly how much you need the next year.
But it goes deeper than that. See, on a day-to-day basis, sales will fluctuate. Ideally, they’re always trending upwards. However, some days they will spike.
No matter the direction, you want to know the cause. Maybe your product is popular on a certain holiday you weren’t expecting. Or, maybe another seller has stolen your listing. By knowing your numbers in real-time, you’ll know about these events the second they happen. Which means you can take decisive action while it’s at its easiest, most effective point.
Spend Time Everyday Improving Weak Listings
With Tracker M, you can instantly see the profits of all your products. This lets you see which ones are performing exceptionally, and which ones need help. When you look at the numbers closer, you can start to see why one is performing better than the other.
If one conversion rate is noticeably better, read over your copy and look at your images and try and figure out why. Then test your conclusions by making small tweaks.
The Science of Meeting Your Goals
Now, this next tip is incredibly simple. Yet please, do not underestimate it. In fact, it is the one tip I know of that is scientifically proven to help you reach your goals!
The first step is to write down your goals. (Don’t worry, this isn’t the tip.) You can set a yearly goal. Or a quarterly goal. Whatever. Now here’s the secret: remind yourself of this goal multiple times throughout the day.
That’s it! So incredibly simple. Yet study after study shows it tilts the odds in your favor.
You can make it even more powerful with Tracker M. Check Tracker M daily sales every single day to compare your sales with your goal.
Look: it doesn’t matter if you’re not reaching your daily goal. ALL you have to do to get the science working in your favor is to do this multiple times per day like clockwork.
Check Your Data on the Go
With Tracker M, you can access all of this data on your smartphone. Which means no matter where you are, your numbers go with you.
Tracker M is Free to Use
As you can see, data is extremely powerful. And honestly, this is just scratching the surface of what’s possible. The good news is, Tracker M is free to use. That’s right, you can get all the benefits that come with knowing ALL your data… and being able to check it at a glance… for free.
Click here to try Tracker M to grow your business today.