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Getting MORE Reviews on Amazon FBA

Reviews are a critical factor in the Amazon Ranking Algorithm & also in customers buying decisions.

The more positive reviews you have – the more likely it is Amazon will show your product on page 1. And your conversion rate will be higher too!

I highly recommend launching promotions on AMZ Tracker & Vipon – to maximize your chance of getting more reviews. In this article we also cover our other top tips on how to get more reviews for the things you sell on Amazon.

Tip 1 Use a Feedback Service

There are several great automatic email services that send a message to your buyer straight after they buy your product or after it has been delivered.

Set up a series of emails to inform the customer the goods are shipped, to ask if there are any problems, and to ask if they are happy to give feedback. It’s more important to prevent negative reviews than to focus on getting as many reviews as possible.


Amazon FBA Domination Strategies

Do you want to know the top strategies big sellers are using?

In this article we cover the top insider strategies for selling on Amazon.

Tip 1 Bundle Products Together

Add extra inexpensive products to your listing to increase the perceived value of your product.

For example, if you’re selling a garlic press you can throw in a free kitchen spatula for less than $.50. By offering more than your competition you’re more likely to get the sale.

Choose items that are small and light so they don’t increase your freight and FBA fees too much.


How To Increase Cash Flow & Profits on Amazon FBA

At the end of the day – you started your business to make money. If you do not make profit – then all the effort results in no return for you.

In this article we cover some ways you can make your cash stretch further to help your business grow.

Tip 1 Start Small and Cycle

Start with a small order of 100 to 500 units and do all the marketing possible to sell these units. Once you’ve sold them, you can reinvest into an order twice the size, and then cycle and repeat. That way you can turn a small $2000 investment into $10,000 or more of stock that you are selling each month.

You might be starting out with only a small amount of capital, but there are several ways to boost your cash flow and profits that will allow you to scale faster.

Make sure you find the time to optimize your product and listing, and within a few months it can become a decent profit center. If you only place small trial orders for every new item, you minimize how much cash you need and also greatly reduce your risk.

This will slow down your long-term growth, but will also prevent big mistakes from buying too much of a bad product.

Tip 2 Just In Time Stock

If you are manufacturing in China and it takes 60 days to make your product and ship it, you’re going to need at least 120 days of stock on order at any one time. If you have 60 days worth of stock in Amazon, you have to reorder because just as the stock in Amazon runs out your new order should arrive.

If you are selling 20 units a day that means you have to have enough money for 2400 units at a time. But, if your lead time and freight were only 30 days, you would only need 600 units in stock and 600 units on reorder.

You can use cash cow pro’s built-in calculator to see how lead time affects the investment and your returns.

Your production lead time can make or kill your business.

Tip 3 Freight

If you ship by air it might take 7 days for your product to arrive, whereas by sea you could wait 30 days or more.

If you’re getting low on stock, using air freight means you can order less each time and get into Amazon quickly. If your products have to go by sea because they are large and heavy, you need to buy more and there’s a higher risk of running out of stock.

To reduce the amount of cash you have tied up in products, try to go for light, small items that you can restock in small quantities.

Tip 4 Supplier Credit

A great way to boost your cash flow is to request credit or better payment terms from a supplier you’ve used for a few orders.

Instead of paying a 30% deposit they may let you pay before shipment, or if you have a very good relationship they may only request payment after delivery. If you’ve been dealing with the supplier for more than a year you might be able to stretch it out to 30 or 90 days payment terms.

That means you could sell the product before you even owe them the money.

Tip 5 Freight Payment

Freight costs can add up.

Some factories are willing to pay this on your behalf provided that you pay them after delivery. Usually they won’t do this on the first order, but from the second order onwards this could help you free up cash.

Tip 6 Credit Card

There are a lot of different expenses involved in the Amazon business, from pay per click to paying for software subscription fees.

Get a credit card that lets you pay as late as possible without interest. Basically you’ll use it to finance part of your cost,  interest-free, adding 15 to 30 days or more to the date when you owe the money.

Tip 7 Lower Cost Products with High Margin

Your cash is dependent upon your product margin.

If your product costs one dollar and sells for $20, you will have a lot of spare cash because you don’t need to reinvest much to reorder. But if your product costs nine dollars and sells for $20 most of the money that you made will go back to reorders.

The larger your margin the higher your cash balance will be. Do everything you can to negotiate the price down, and bundle products to increase the value of your item.

How To Develop A New Product in Seven Days

In this article we cover your first seven days of your Amazon business, and what you need to do to get going. If you are selling already you can use this as a template for launching your next product.

Your goal for the week is to have samples of the product you are going to order on their way to you.

Day 1 Product Research

Amazon is constantly changing.

A product that was excellent last month could suddenly have 10 aggressive new competitors this month. A niche becomes hot and everyone floods in.

That’s why you need to do your product research quickly and get the product into Amazon to test it in the minimum time possible, because sometimes you only have a few months’ window when sales are strong and competition is low.


How To Leverage Influencers To Boost Sales

Following on from our Pinterest article last week – how can you reach even more influencers?

Everyone wants to be an influencer these days. But it is hard to go from 0 to 100,000 followers. The competition has increased.

So how do you get your product in front of millions of followers?

The best way is to work with people who already have big followings. In this article we cover the top 7 tips for reaching social media influencers about your Amazon business.

Tip 1 Keep it Personal

Whichever channel you target, remember that influencers get hundreds of emails a week asking them to promote people’s products.

They get constant spam. A lot of the messages are canned templates. You can make your message stand out by tailoring it to the specific person you are contacting and by referencing some of the material they posted in the past that you enjoyed.


Using Pinterest to Promote Your Products For Amazon FBA

Pinterest has millions of visitors a day. And the images in Pinterest often show up near the top of google.

So how can you leverage this platform to grow your business? In this article we cover the Top 7 Tips for posting Amazon product details on Pinterest.

Tip 1 Consistent Posts

As with any social media platform, you need to consistently add new content that is interesting and relevant to your broader market.

Aim to add 5 to 10 pins spread evenly throughout the week.

If you only post a few images you cannot expect much results. Commit to posting over a period of 10 to 15 weeks then see how your results are doing.

Evey extra visitor from Pinterest to Amazon is going to help your Organic Amazon Ranking also.


Amazon Success, One Day At A Time

Big tasks become much simpler if you break them into smaller steps. Managing an Amazon business involves doing many different things from marketing to developing new products.

So how can you make sure you do everything you need to – and still make a decent profit? Break the work down into daily tasks during the week.

If you already have products on Amazon, we have the perfect weekly schedule for you. If you are still sourcing your first product – focus 100% on getting the first product ready – then follow this simple plan to manage your business.

Monday – Performance Day

To know where things are going right and where things are going wrong – you need to review your business performance in detail

Every Monday morning go through all your SKUs sales and profits and check how they’re doing, from conversion rates to keyword position. You can check all of these metrics using software like AMZ Tracker or Tracker M.

For each SKU check the sales over the last seven days, the refunds, stock levels, and do a quick review of the competition.

Designating a fixed day for a particular task means you can systematize your Amazon business and grow faster.

Tip 2 Tuesday – New product day

Do some research for new potential items, even if you don’t have the cash to add them now. Looking at other listings and products will teach you how to optimize your listing and give you ideas for better niches in the future.

Keep adding new product ideas to a list and begin to action quotes and development for those items.

Tip 3 Wednesday – Sourcing day / Supplier Day

For the products on your list, check to get a quick idea of the price. For the top three items, start reaching out to suppliers and getting accurate quotes, material options and samples.

Even if you’re still doing your first product, this planning could help you future-proof your business. So if your niche becomes too competitive, or you’re doing well and want to expand, you’ll have items 2,3 and 4 ready to go so you can get up to speed quickly.

You can also use this day to work with your existing suppliers on improving your products. From packaging to materials – there is always something you can make better that will result in more long term profits and sales.

Tip 4 Thursday – Pay per click day

Optimizing pay per click will also boost your organic rankings. Take the time to download all the reports, and review the impressions, conversions and sales for every keyword. 

Advertising can also massively boost your organic ranking so it is worth taking the time to optimize it.

Tip 5 Friday – Extra marketing day

Marketing is the cornerstone to winning on Amazon after you have launched your product. You cannot just expect the product to sell itself – so the more marketing you do – the better results you will have.

Even if you’ve just launched one product, set aside one day a week to lay the foundation for marketing off-Amazon. If you do this systematically every week you’ll start to see great results within a few weeks.

Think about extra marketing you can do to boost sales and put it into action ASAP.

Tip 6 Saturday or Sunday – Study day.

The only way to win long-term on Amazon is to continually study. Check out the AMZ Tracker YouTube channel for more tips and guidance. Once every month, do a detailed review of your Amazon business – and take a day or 2 to plan out your main tasks for the upcoming month also.

How To Optimize Your Amazon Product Photos

The first thing a customer sees when they are searching for a product is your main product photo. A great main image will entice buyers to click on your product and eventually to buy it also.

A great image could increase your conversion rate by 2x or even 5x or more – so investing your time, effort and some money to have a great product photo can massively impact your business.

In this article we’re going to cover the top tips on how to optimize your Amazon photos.

Tip 1 Review your Competitors’ Photos

Head over to Amazon and search for the niche you are interested in. Check out the top 10 competitors’ photos.


Secrets for Ranking On Amazon FBA

Page 1 on Amazon is where all the sales are. If you are not on page 1 you are going to struggle to make money with your product.

So how do you increase your organic ranking?

In this article we cover the top 7 tips for improving the ranking of your products in the Amazon marketplace.

Tip 1 Extra Markets in Keywords

In your Amazon SEO, Title, Keywords and Bullets you need to cover off all the other related products and topics your customer might be looking for. Try to put yourself in their shoes and think about what other products your customer may buy.

If you are selling an electrician’s tool belt, then it is likely your target customer is also buying books and specialist tools about being an electrician, or for their day-to-day work. Or someone interested in Yoga might look up several Yoga products – but also the names of Yoga teachers or books.


YouTube Marketing for Amazon FBA

To win on Amazon you need to drive traffic from off Amazon. That way it boosts your organic Amazon ranking, gets your more sales and increases your sales velocity – a key ranking factor

In this article we’re going to cover the top 7 tips on marketing your Amazon products on YouTube.

Tip 1 Short but Sweet

People’s attention spans have decreased and they want content to make an impact right from the start.

They don’t have 30 minutes to watch a video. Keep your videos from 8 to 20 minutes or less, and try to start off on a high note.


Launching a Product on Amazon: TOP TIPS

You put in months of work and now your product is finally ready to sell. What’s next?

In this article we’re going to cover the top tips for launching your new product into the Amazon marketplace.

Tip 1 First Reviews BEFORE a big launch

Before doing a big product launch it is better to have a few reviews as more people will buy an item that others say is good. Products with no reviews have a very low conversion rate. But even only 5 to 10 reviews is enough for buyers to trust your product.


Great Niches for Amazon FBA

In this article we’re going to cover 7 great niches for products to sell on Amazon.

Niche 1 Exercise Equipment

This makes a great market because people don’t just buy one item.

Fitness fanatics keep buying more and more new tools every few months. For example, someone might buy a water bottle, yoga mat, massage ball, massage stick, and stretch bands to do their normal workout routine.

If you sell these items on Amazon you can also cross-sell many of the products.


Good versus Bad Amazon FBA Products

How do you know this product is going to be a winner?

From Margin to Size, in this article we will compare a good vs a bad product on Amazon.

Tip 1 Sales Volume

Even though revenue may be high for a product, when you are first starting out – looking for products with a good sales velocity is key.

A great product will sell 300 to 1000 units or more a month. To hit this kind of number you need the top five products for that niche to be selling at least 3000 units a month in total.



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How to Reach Influencers to Promote Your Amazon Product

Once you have set up a promotion in AMZ Tracker, you then want to spread the deal to as many potential customers as possible.

The best way to do this is through the VIPON platform and also by creating videos for V Show.

Another great way is to reach out to social media influencers about your Amazon business. There are hundreds of instagrammers and facebook groups with 10,000 to 100,000+ followers in every kind of niche.

Imagine how getting your product in front of a few groups could boost your sales!


Amazon FBA Back End Search Terms

The title, main features or bullet points and the back end search terms are the most important factors in being found by the Amazon search algorithm. In this article we cover the top things you need to know for boosting your sales using search terms in the backend of your listing.


Email Marketing for Amazon FBA

Email is still one of the highest converting marketing channels. And it costs almost nothing to send an email. All the content can be automated and potentially drive extra sales and reviews for your products.

In this article, we are going to cover the top 7 tips on using email marketing to boost your profits and performance on Amazon.

Tip 1 Product Feedback
The very first step in optimizing your email marketing is to get an email out to new customers who have ordered your product.


The Benefits of Selling on Amazon FBA

Maybe you are considering launching some new products. Why would you want to launch products through Amazon FBA? In this article we cover the top 7 benefits of using FBA or fulfillment by Amazon.

Benefit 1 Trust

Amazon has spent over 20 years building its reputation. Customers trust Amazon. More than 100 million people have an Amazon Prime account and 300 million plus shoppers visit the platform.

By selling your products through Amazon you leverage this trust. A normal e-commerce site may have conversions between 1% and 3%, whereas products in Amazon can have conversions of 10% to 30% or more.

By selling through Amazon, especially through Fulfillment by Amazon, you get an automatic sales boost for your products.

Benefit 2 Amazon Picks and Packs

If you use fulfillment by Amazon, every time a customer places an order their staff and robots will find the item, pack and label, and send out the shipment. Even if you have a sudden surge or promotion, Amazon’s infrastructure can handle shipping out thousands of your product in a single day.

If you had to manage this, and you had a sudden surge in demand, your own warehouse might not be able to cope with all the additional work.

Benefit 3 Return Handling

If there’s a problem with your product or a customer wants to return it, Amazon will handle the returns on your behalf. This saves a lot of headache and overhead. Often, they will relist the item for you if there is no sign of damage to the packaging or product.

Benefit 4 Warehouse Space

Even a new seller can store 5000 standard size products, or 500 oversize products in Amazon’s warehouse from day one. It would be very expensive for you to rent a similar amount of space. After a few weeks of selling on Amazon, they increase the limit of how much you can store.

You get an almost unlimited size warehouse if you use fulfillment by Amazon. And, if you had your warehouse and reduced how much stock you’re holding you would still have to pay the overhead for the warehouse.

Whereas in Amazon you can increase or decrease how many units you’re holding without affecting your overheads.

Benefit 5 Customer Service

Amazon handles customer service related to the order on your behalf. Yes you need to answer some emails, but the vast majority is handled by Amazon. If someone calls wanting to know where their shipment is, Amazon’s team is available 24-7 so you don’t have to be.

Benefit 6 Discounted Shipping and Prime

Amazon has tens of millions of customers using Prime. They get free or heavily discounted shipping. This makes shopping on Amazon even more appealing.  If you ran your own e-commerce and shipping operation your small volumes would mean that you have to pay a high price.

By leveraging Amazon’s system, the delivery cost to the customer is reduced and they are far more likely to buy if they are already a Prime member.

Benefit 7 Automation

Using fulfillment by Amazon lets you automate nearly all the aspects of your business, including everything to do with the shipping, storage, labeling and general warehousing tasks. This saves you a lot of effort, time and capital.

An additional bonus of selling on Amazon is growth. Amazon represents more than 50% of all E-Commerce in the USA and it is growing at 20 to 30% every single year. There has never been a better time to start and launch products.

Amazon FBA Monitoring your Products Top 7 Tips

Amazon changes every day. New competitors enter the market, or existing competitors change their price or offer. You need to stay on top of your product and react to the market as it shifts. In this article we cover the top 7 metrics you need to regularly monitor for any products you sell on Amazon.


Facebook Marketing For Amazon FBA

Getting extra traffic to your listing can mean the difference between failure and success. Every extra sale that comes from your off Amazon marketing boosts your rank and performance. In this article we cover the top 7 tips on marketing your Amazon products on Facebook.

Tip 1 Set Up a Brand Page

Using photos about your category, set up a brand page that will attract people in your general niche but not specifically for your product. Try to keep the topic as wide as possible to get as many different buyers to follow your page or group.

For example, if you’re selling a garlic press, set up a Facebook group for cooks and cooking. This way – more people are likely to be interested and it should cost much less to market to them.

Tip 2 Daily Content

The secret to building a group is to offer great content on a daily basis. It is hard to keep people’s attention so focus only on sharing images and articles that really resonate with your audience.

Don’t try to sell sell sell. Search the Internet and Facebook for useful content that your users will like and repost it within your group.

Try to share things that add value to your members, and not silly photos.

Tip 3 Set Up Targeted Ads

It’s much cheaper to advertise to your own group than total strangers. The ROI can be really high on these types of ads. Also – if you set up your group right – there will be many buyers in your group that hadn’t specifically been looking for the product but now that you are offering a deal – they jump over to Amazon and buy.

First build your group to a decent size by sharing useful content. Then you can switch on targeted ads aimed at the people within your group. Ideally you want to get to a few hundred members or more before running any promotions or advertisements.

Tip 4 Don’t Try to Sell Directly

We’re all bombarded by advertisements and people claiming that buying their product will change our world.

Instead of pushing a product on your group, give a few members a discount or free item and ask them to talk about it to your group. People trust referrals and word of mouth much more than your direct sales message. Start by asking for 10 people, and if there is more demand you can expand the offer later.

Tip 5 Single Use Coupon

Make sure when setting up a promotion on Amazon that you use single-use coupons only, and that you uncheck for the promotion to be displayed on your page.

You don’t want customers to see the code for a free or heavily discounted item. You can also share your AMZ Tracker deal to your own facebook group to get more people interested and buying your product. Remember not to overload your group with sales messages but share things people will like 9 out of 10 posts.

Tip 6 Keep Building Your List

Keep targeting a wider audience and find pictures, news stories and reports to share with them.

Instead of trying to sell to them, try to make them want to log in every day to see what valuable content you are sharing. Build up trust with your audience so that when you recommend something they want to buy.

Also – try to get members to interact with your posts by asking for comments or for their opinion on something. The more people interact and are engaged the more likely they are to buy your product when you do promote it to them – as you have built the trust already.

Tip 7 Best Type of Post

Studies show that sharing link posts in the evening with your own custom image will lead to the greatest amount of interaction with your fan base. So create a compelling blog story and use Facebook to share the info. You do not always have to create 100% unique posts.

People are interested in learning about new trends, products and ideas – so as you come across these share them.

This is also a great way to get new product feedback – as you can share your ideas with your own audience before ever launching the product. The more say they have on your product in the early stages of development the more likely they are to buy later too.