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Launching a Product on Amazon: TOP TIPS

You put in months of work and now your product is finally ready to sell. What’s next?

In this article we’re going to cover the top tips for launching your new product into the Amazon marketplace.

Tip 1 First Reviews BEFORE a big launch

Before doing a big product launch it is better to have a few reviews as more people will buy an item that others say is good. Products with no reviews have a very low conversion rate. But even only 5 to 10 reviews is enough for buyers to trust your product.

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Great Niches for Amazon FBA

In this article we’re going to cover 7 great niches for products to sell on Amazon.

Niche 1 Exercise Equipment

This makes a great market because people don’t just buy one item.

Fitness fanatics keep buying more and more new tools every few months. For example, someone might buy a water bottle, yoga mat, massage ball, massage stick, and stretch bands to do their normal workout routine.

If you sell these items on Amazon you can also cross-sell many of the products.

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Good versus Bad Amazon FBA Products

How do you know this product is going to be a winner?

From Margin to Size, in this article we will compare a good vs a bad product on Amazon.

Tip 1 Sales Volume

Even though revenue may be high for a product, when you are first starting out – looking for products with a good sales velocity is key.

A great product will sell 300 to 1000 units or more a month. To hit this kind of number you need the top five products for that niche to be selling at least 3000 units a month in total.

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Promotions to Millions of Shoppers on Vipon

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Negative review alerts

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How to Reach Influencers to Promote Your Amazon Product

Once you have set up a promotion in AMZ Tracker, you then want to spread the deal to as many potential customers as possible.

The best way to do this is through the VIPON platform and also by creating videos for V Show.

Another great way is to reach out to social media influencers about your Amazon business. There are hundreds of instagrammers and facebook groups with 10,000 to 100,000+ followers in every kind of niche.

Imagine how getting your product in front of a few groups could boost your sales!

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Amazon FBA Back End Search Terms

The title, main features or bullet points and the back end search terms are the most important factors in being found by the Amazon search algorithm. In this article we cover the top things you need to know for boosting your sales using search terms in the backend of your listing.

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Email Marketing for Amazon FBA

Email is still one of the highest converting marketing channels. And it costs almost nothing to send an email. All the content can be automated and potentially drive extra sales and reviews for your products.

In this article, we are going to cover the top 7 tips on using email marketing to boost your profits and performance on Amazon.

Tip 1 Product Feedback
The very first step in optimizing your email marketing is to get an email out to new customers who have ordered your product.

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The Benefits of Selling on Amazon FBA

Maybe you are considering launching some new products. Why would you want to launch products through Amazon FBA? In this article we cover the top 7 benefits of using FBA or fulfillment by Amazon.

Benefit 1 Trust

Amazon has spent over 20 years building its reputation. Customers trust Amazon. More than 100 million people have an Amazon Prime account and 300 million plus shoppers visit the platform.

By selling your products through Amazon you leverage this trust. A normal e-commerce site may have conversions between 1% and 3%, whereas products in Amazon can have conversions of 10% to 30% or more.

By selling through Amazon, especially through Fulfillment by Amazon, you get an automatic sales boost for your products.

Benefit 2 Amazon Picks and Packs

If you use fulfillment by Amazon, every time a customer places an order their staff and robots will find the item, pack and label, and send out the shipment. Even if you have a sudden surge or promotion, Amazon’s infrastructure can handle shipping out thousands of your product in a single day.

If you had to manage this, and you had a sudden surge in demand, your own warehouse might not be able to cope with all the additional work.

Benefit 3 Return Handling

If there’s a problem with your product or a customer wants to return it, Amazon will handle the returns on your behalf. This saves a lot of headache and overhead. Often, they will relist the item for you if there is no sign of damage to the packaging or product.

Benefit 4 Warehouse Space

Even a new seller can store 5000 standard size products, or 500 oversize products in Amazon’s warehouse from day one. It would be very expensive for you to rent a similar amount of space. After a few weeks of selling on Amazon, they increase the limit of how much you can store.

You get an almost unlimited size warehouse if you use fulfillment by Amazon. And, if you had your warehouse and reduced how much stock you’re holding you would still have to pay the overhead for the warehouse.

Whereas in Amazon you can increase or decrease how many units you’re holding without affecting your overheads.

Benefit 5 Customer Service

Amazon handles customer service related to the order on your behalf. Yes you need to answer some emails, but the vast majority is handled by Amazon. If someone calls wanting to know where their shipment is, Amazon’s team is available 24-7 so you don’t have to be.

Benefit 6 Discounted Shipping and Prime

Amazon has tens of millions of customers using Prime. They get free or heavily discounted shipping. This makes shopping on Amazon even more appealing.  If you ran your own e-commerce and shipping operation your small volumes would mean that you have to pay a high price.

By leveraging Amazon’s system, the delivery cost to the customer is reduced and they are far more likely to buy if they are already a Prime member.

Benefit 7 Automation

Using fulfillment by Amazon lets you automate nearly all the aspects of your business, including everything to do with the shipping, storage, labeling and general warehousing tasks. This saves you a lot of effort, time and capital.

An additional bonus of selling on Amazon is growth. Amazon represents more than 50% of all E-Commerce in the USA and it is growing at 20 to 30% every single year. There has never been a better time to start and launch products.



Amazon FBA Monitoring your Products Top 7 Tips

Amazon changes every day. New competitors enter the market, or existing competitors change their price or offer. You need to stay on top of your product and react to the market as it shifts. In this article we cover the top 7 metrics you need to regularly monitor for any products you sell on Amazon.

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Facebook Marketing For Amazon FBA

Getting extra traffic to your listing can mean the difference between failure and success. Every extra sale that comes from your off Amazon marketing boosts your rank and performance. In this article we cover the top 7 tips on marketing your Amazon products on Facebook.

Tip 1 Set Up a Brand Page

Using photos about your category, set up a brand page that will attract people in your general niche but not specifically for your product. Try to keep the topic as wide as possible to get as many different buyers to follow your page or group.

For example, if you’re selling a garlic press, set up a Facebook group for cooks and cooking. This way – more people are likely to be interested and it should cost much less to market to them.

Tip 2 Daily Content

The secret to building a group is to offer great content on a daily basis. It is hard to keep people’s attention so focus only on sharing images and articles that really resonate with your audience.

Don’t try to sell sell sell. Search the Internet and Facebook for useful content that your users will like and repost it within your group.

Try to share things that add value to your members, and not silly photos.

Tip 3 Set Up Targeted Ads

It’s much cheaper to advertise to your own group than total strangers. The ROI can be really high on these types of ads. Also – if you set up your group right – there will be many buyers in your group that hadn’t specifically been looking for the product but now that you are offering a deal – they jump over to Amazon and buy.

First build your group to a decent size by sharing useful content. Then you can switch on targeted ads aimed at the people within your group. Ideally you want to get to a few hundred members or more before running any promotions or advertisements.

Tip 4 Don’t Try to Sell Directly

We’re all bombarded by advertisements and people claiming that buying their product will change our world.

Instead of pushing a product on your group, give a few members a discount or free item and ask them to talk about it to your group. People trust referrals and word of mouth much more than your direct sales message. Start by asking for 10 people, and if there is more demand you can expand the offer later.

Tip 5 Single Use Coupon

Make sure when setting up a promotion on Amazon that you use single-use coupons only, and that you uncheck for the promotion to be displayed on your page.

You don’t want customers to see the code for a free or heavily discounted item. You can also share your AMZ Tracker deal to your own facebook group to get more people interested and buying your product. Remember not to overload your group with sales messages but share things people will like 9 out of 10 posts.

Tip 6 Keep Building Your List

Keep targeting a wider audience and find pictures, news stories and reports to share with them.

Instead of trying to sell to them, try to make them want to log in every day to see what valuable content you are sharing. Build up trust with your audience so that when you recommend something they want to buy.

Also – try to get members to interact with your posts by asking for comments or for their opinion on something. The more people interact and are engaged the more likely they are to buy your product when you do promote it to them – as you have built the trust already.

Tip 7 Best Type of Post

Studies show that sharing link posts in the evening with your own custom image will lead to the greatest amount of interaction with your fan base. So create a compelling blog story and use Facebook to share the info. You do not always have to create 100% unique posts.

People are interested in learning about new trends, products and ideas – so as you come across these share them.

This is also a great way to get new product feedback – as you can share your ideas with your own audience before ever launching the product. The more say they have on your product in the early stages of development the more likely they are to buy later too.



Product Research for Amazon FBA: Finding Product Ideas

In this article we are going to cover the Top 7 tips on how to find great profitable product ideas for Amazon.

You do not need an expensive tool to research ideas. If you want to check how well something is selling on Amazon – you can use the Unicorn Smasher FREE chrome extension to see product sales estimates for Amazon.

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Why Lead Time is So Important for Amazon FBA

The quicker you can make your product, the faster you can sell it and make profit. You also need to tie up less cash in manufacture if the re-order is shorter. In this article we cover the top 7 reasons why lead time can make or break your Amazon business.

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Top Sellers Use Tracker M, Are You?

In this article we are going to cover how top sellers are using Tracker M to get an edge over their competition.

This awesome app has a range of great features for Amazon sellers and is constantly being updated. Sellers are rushing to download the app. Here’s why.

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How to Win on Amazon FBA

Your product listing has to stand out from the competition. In this article we cover the top 7 winning strategies for selling on Amazon.

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How To Improve Your Keyword Ranking

In this article we are going to show you some of the best strategies to improve your keyword rank on Amazon. The whole Amazon search algorithm is built around keywords. If Amazon cannot find your product then you can’t rank.

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How to Make Your Product Stand Out on Amazon

Every year, more products are sold on Amazon. Which means more and more competition for sellers.

It can be very tough to compete with other businesses working around the clock to knock you off. Which is why in today’s article, we’re going to teach you the ULTIMATE way to stick out above your competitors. For the long-term.

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